H. Rika Houston | Cal State LA

Cal State LA Experts Guide

H. Rika Houston

Professor of Marketing

College of Business and Economics

hhousto@calstatela.edu

(323) 343-2968

Expertise

Cultural marketing International business and marketing International consumer behavior Marketing management

Department

Education

Ph.D., University of California, Irvine

Education

Ph.D., University of California, Irvine